Company
Croesus Merchants Group
JULY 2023 - March 2024
Tools
Figma / Adobe suite
Git hub / Visual studio
Skills
Led Redesign Project 0-1
UX/UI design / User testing
HTML / CSS / JS
Overview
Revamped the Official Website for an Enhanced Viewing Experience
In 2023, I contracted with Croesus Merchant Group as a Website Designer to revamp their official website, which was built a decade ago and required a complete overhaul.
My Role
Led an end-to-end design and Web Development |
Project Impact |
Boosting our website has increased user interaction and improved information access, resulting in a 95% success rate for tasks and a 52% increase in new users.
Problem Scope
Understandings |
My primary goal is to facilitate outreach, simplify contacting with Croesus and create visually appealing company site.
End Users |
1. Potential investors
2.Croesus Team
Presenting the investment portfolio and past company global scope is the main goal of the website. Therefore, making viewers feel impactful, trustworthy, and intriguing the potential investors to contact them was the key focus.
3 Key Tasks |
I identified a 3 main areas for enhancement to effectively showcase critical information and significantly boost user engagement.
Tasks
1. Information Overload on a Single View
2. Heavy Text Content
3. Outdated Information Structure
Problem
How might we redesign the company website to make it clearer and easier for potential investors to understand the business?
Approach 1 |
Content Reorganization
and Heuristic Navigation
I restructured the Information Architecture for clarity and scalability, anticipating the rapid growth of the Croesus group.
By adding tabs for sectors and strategy, the site now effectively organizes and showcases our professional expertise and business scope. Additionally, I carefully evaluated and enhanced the design's intuitiveness.
TO-BE Site Map>
By adding tabs for sectors and strategy, the site now effectively organizes and showcases our professional expertise and business scope. Additionally, I carefully evaluated and enhanced the design's intuitiveness.
TO-BE Site Map>
Approach 2 |
User Delight
Implementing interaction, I crafted small yet impactful moments of delight, profoundly influencing the viewer's overall experience and ensuring that key company information is easily understood and memorable.
Approach 3 |
Empowering UX Writing and CTAs
I focused on designing the website with positive content and action-driven phrases to enhance the professionalism and narrative of Croesus.
By incorporating engaging CTAs throughout the pages, I ensured seamless navigation for users, allowing easy movement back and forth across the site.
By incorporating engaging CTAs throughout the pages, I ensured seamless navigation for users, allowing easy movement back and forth across the site.
Validation
User Testing
Before publishing, I tested the website and confirmed that interactive elements effectively engage users.
Website Development
I implemented the website using HTML, CSS, and JavaScript in Visual Studio Code, ensuring a responsive design across various devices, from laptops and tablets to phones.
This experience taught me the importance of consistency in design, emphasizing that good alignment is crucial for a seamless cross-device experience.
Reflections
Within a tight timeframe, delve into and understand a new industry, ensuring that the design and development process aligns seamlessly to deliver an effective and industry-appropriate solution
Takeaway
Working with Croesus has been a valuable journey, broadening my expertise in web design for different industries and enhancing collaboration with a diverse team.
The ongoing work with the Croesus team, heading into the next development stage, continues to be a source of professional fulfillment.